Dispensary CRM software and cannabis CRM for dispensaries, compared on what each one bills you for

The best CRM for a dispensary is the one that reads purchases straight from your POS and bills in a way that fits your list size. For a single store that mostly sends texts, a small plan with a per-message rate is usually cheapest. For a chain that segments across stores, a per-store license with a low message rate wins. For a store choosing a new POS anyway, the CRM included in that POS is often enough.

That answer is less satisfying than a ranked list, but ranked lists in this category are written by the vendors or by directories paid on referral. AIQ and springbig are the two most widely used dedicated platforms, and we cover each in detail on Alpine IQ pricing and springbig pricing. If your shortlist is really about points and rewards, our comparison of dispensary loyalty program software goes deeper on that half.

At roughly 11,000 text segments a month, on the two public cards available. Blackleaf's top published plan is $125 a month, and at its lowest rate of $0.03 a segment plus the 10% compliance fee each segment costs about $0.033. AIQ's last public card was $399 a store plus $0.0085 a segment. Set them equal and the lines cross near 11,200 segments a month, where both come to about $494.

In store terms that is about 2,800 opted-in customers texted once a week. Below it, the small plan with the expensive message is cheaper. Above it, the license with the cheap message pulls ahead quickly: at 40,000 segments the same two cards come to about $1,445 against $739. Two cautions apply. AIQ's card is a past public reference and its carrier fees were extra, and Blackleaf's lowest rate may not apply to every plan. The method is the useful part: take any two quotes, subtract the license fees, and divide by the difference in message rates.

Often, yes. Most cannabis POS systems keep a customer profile with visit and purchase history, and several sell loyalty and marketing on top: Dutchie has Loyalty and Marketing Pro, Treez has Treez Loyalty and BLAZE has a Growth module. Meadow lists CRM and marketing, loyalty and rewards among the features included in its flat monthly fee on its own pricing page.

The question is whether the built-in version does what you would otherwise pay a second vendor for. Check three things: whether you can build a segment from purchase behavior, whether texting is included or metered, and whether the customer list can be exported with consent records. If all three hold, a separate CRM is an extra bill. If you are weighing the POS at the same time, Meadow POS pricing and our wider guide to dispensary software set out what each platform bundles.

You do, in most contracts, but ownership is only useful if the export is complete. A phone number without its opt-in date and consent source cannot safely be texted from a new platform, because consent under the TCPA has to be provable. Before signing, ask for a sample export and check it holds consent records, points balances and visit history.

This matters more in 2026 than it used to. springbig's operating company changed hands on July 13, 2026, when its former parent transferred the equity to a lender, and AIQ has moved from a public card to custom contracts. Neither is a reason to avoid them. Both are reasons to make sure you can leave with your list. Our walkthrough of switching dispensary loyalty programs covers the migration order, and Alpine IQ alternatives and springbig alternatives list where stores move to.