Springbig pricing: springbig cost per month, springbig loyalty and SMS pricing for dispensaries

The honest answer is that nobody outside springbig and its customers knows, and any page that gives you one confident number is guessing. Two software directories, Capterra and Software Advice, both list a starting price of $600 a month on a usage-based model with no free trial and no free version. Those two are owned by the same parent company, so treat the agreement between them as one data point rather than two independent confirmations.

Above that entry point the reported spend widens quickly. Agency roundups commonly put a mid-size dispensary running loyalty and SMS together at roughly $1,000 to $2,500 a month, and some add $2,000 to $5,000 of one-time implementation and training on top. Those posts are usually written by companies that resell or compete with one of the platforms they are ranking, so read the ranges as orientation rather than as quotes. A useful cross-check is that the wider category behaves the same way: our comparison of dispensary loyalty program software found that none of springbig, Alpine IQ or Sprout publishes a rate card, and third-party reporting puts real dispensary spend in a band of roughly $600 to $1,200 a month once messaging is counted.

What you can actually pin down is the shape of the bill rather than its size. It is a monthly subscription with a message allowance attached, and it grows with your list and your send frequency. That means the quote you accept in month one is a floor, not a price, and the only way to make it comparable to a competing quote is to force both vendors to price the same volume scenario.

This is the part no pricing roundup has caught up with, and it is worth two minutes before you sign a multi-year term. springbig Holdings, Inc. is a public reporting company that trades on the OTCQB Venture Market under the symbol SBIG, so unlike almost every other vendor in cannabis retail software its financial position is a matter of public record. In its quarterly report for the period ended June 30, 2026, the company disclosed substantial doubt about its ability to continue as a going concern, citing a working capital deficit of $15.5 million against $340 thousand of cash, following a Notice of Default received on April 21, 2026 in relation to its secured notes.

What happened next is the material fact. On July 13, 2026, the company transferred all of its equity interests in SpringBig, Inc. to LS Round II, LLC, and was released from approximately $12.5 million of principal and accrued interest under the notes. In the filing the holding company states plainly that it no longer owns or operates the business previously operated by SpringBig, Inc., and that it remains a reporting company and is evaluating strategic alternatives. In ordinary language, the lender took the operating business and the listed shell kept the cash consideration.

The important thing to understand is what that is and is not. It is not a shutdown. The platform is operating and, on the most recent figures in the same filing, serves approximately 706 clients across more than 2,600 distinct retail locations in North America on quarterly revenue of $4.4 million. It is a change of ownership and capital structure, which for a customer is a contract question rather than a doom signal. A business under new ownership can be better funded than it was, and being released from $12.5 million of debt is not a bad starting position. But it does mean the clauses about assignment, notice, data export and price at renewal are the ones to read carefully, because the counterparty on your agreement is not the entity you researched.

Neither publishes prices, so any direct claim about which is cheaper is unsupported. What can be said is that the two price on the same axis, usage, and that reported spend for both lands in a broadly similar band once messaging is included. Procurement data circulating for Alpine IQ puts average annual contracts near $70,000 with a reported maximum around $108,000, which is a multi-location number rather than a single-shop one, and springbig sits in the same territory at comparable scale.

The differences that actually move the total are structural rather than headline. Alpine IQ is generally credited with deeper behavior-based segmentation, which is worth real money if you will use it and is pure cost if you will not, because segmentation is how you send fewer messages to more relevant people and that is the lever that controls overage. springbig is the faster rollout. A single store that sends one broadcast a week will likely spend less on springbig; a multi-location operator running targeted journeys may spend less on Alpine IQ despite the higher platform fee, because the message volume is lower.

The practical test is to write one scenario and send it to both. Member count today, member count you expect in eighteen months, campaigns per month, and the share you would target rather than broadcast. Ask for platform fee, per-location fee, message rate above allowance, onboarding, contract term and renewal price as separate lines. Two vendors with the same headline number routinely differ by five figures a year once that list is filled in, which is the same finding we reached pricing cannabis POS software.