Leafly pricing for dispensaries, how much Leafly costs and whether the reach is worth it

The reported bands say Leafly runs higher, roughly $600 to $4,000 a month against the $400 to $1,500 that agencies more often report for a Weedmaps listing. The reason is not that Leafly is a better deal or a worse one. It is that you are buying a different thing.

Leafly built its audience on content: strain pages, reviews, dosing explainers, news. That library pulls enormous search traffic, and a lot of it is people learning rather than people about to spend money. Weedmaps traffic skews harder toward someone who has decided to buy and is picking a shop. Neither is wrong, but it changes what a click is worth to you. A high-intent visitor who is already reaching for their keys converts at a rate an article reader does not, so the same dollar buys different outcomes on the two platforms.

The other half is the pricing mechanic. Impression-based pricing means your cost rises with exposure rather than with results. That is fine when the exposure converts and painful when it does not, which is exactly why the traffic-quality question matters more than the headline rate.

Every number above is secondhand except one. Until the middle of 2025 Leafly Holdings was a public company that had to report its subscriber count and revenue every quarter, and its last full quarterly report is the only first-party Leafly price that exists. In the Form 8-K for the third quarter of 2024, filed November 7, 2024, the company reported average revenue per retail account of $695 a month, up 8% from $644 a year earlier, and explained the rise as "primarily due to the removal of lower ARPA accounts from the platform, coupled with targeted price increases on Leafly products over the last twelve months". Ending retail accounts were 3,554, down 20% from 4,466. Quarterly revenue was $8.4 million.

The annual report for the year ended December 31, 2024 added the rest: more than 14,000 retail listings, of which over 3,300 were paid, an average of 5.1 million monthly visitors, 111 employees, two paid retailer tiers named Standard and Pro alongside a no-cost info-only listing, and substantial doubt about the company's ability to continue as a going concern. Then, at its June 11, 2025 annual meeting, stockholders approved a 1-for-500 reverse split, effective June 20, 2025, that cashed out small holders at $0.28 a share and took the holder count below the threshold at which a company can deregister and stop filing. No later figures have been published.

So the $695 average is both the best Leafly price on record and the last one. Put your quote beside it. A quote at two or three times the average means your market is priced as competitive, which is precisely where a listing has to prove incremental arrivals against every other shop paying the same premium. And because the sentence about removing low-paying accounts and raising prices describes a renewal strategy, ask for the renewal rate in writing before you sign. We sort the whole field of alternatives against these numbers on our sites like Leafly page.

Leafly sells to two different customers and the pricing is nothing like the same. A dispensary is buying local placement, quoted per market, in the reported $600 to $4,000 a month band above. A brand, meaning a cultivator, processor or product company that wants a brand page, product pages and reviews on the platform, is a separate product line, and Leafly's brand subscription tool has been reported to start near $199 a month. If you run a shop and a house brand, those are two line items and two sales conversations, and confusing them is how owners end up quoting each other wildly different numbers for "Leafly".

The gap makes sense once you see what each side is actually buying. Retail placement is scarce by design: only so many dispensaries can sit at the top of results for one metro, so the price rises with local competition. Brand presence is not constrained that way. A product page can rank and collect reviews without displacing another brand from a finite local slot, so it is priced closer to a software subscription than to advertising inventory.

The practical consequence is that you should measure them separately. Retail placement is judged on first-time customers walking into your store. A brand subscription is judged on product page views, reviews collected and retailers adding the SKU to their menus, which is a slower and less direct signal. Holding a brand subscription to a store metric will make it look like a failure when it may be doing its job, and the reverse hides a listing that is not paying. The rest of the channel mix, and what each part is realistically responsible for, is covered on our dispensary marketing page.