COMPARE YOUR LISTING SPEND
Weedmaps pricing for dispensaries: what a listing costs and how the alternatives compare
The short answer
Weedmaps does not publish a public rate card for dispensaries, which is why owners cannot find a straight answer. Cost is quoted per market and scales with how competitive your area is, and premium or featured placement is performance based, so two shops in different cities can pay very different amounts for the same product. Third-party marketing agencies have reported standard listings in the several-hundred-dollars-a-month range, but the only reliable number is the quote your market gives you. Dispensaries publishes its pricing instead: a claimed, license-verified listing is $99 a month.
Listed from $99/mo · license verified · cancel anytime · we never sell or ship
Last updated July 2026
This is what buyers see when they search your area
Press Find dispensaries to see licensed shops near .
Searching licensed dispensaries near ...
licensed dispensaries ·
Sorted by distance
Not medical advice · 21+ · check your local laws
No
Public rate card published by Weedmaps
Per market
How directory placement is usually quoted
$99/mo
Our published price for a licensed listing
Every dispensary owner eventually asks the same question and gets the same non-answer: what does a Weedmaps listing actually cost? There is no published price because the pricing is sold, not listed. A rep quotes your market, and the number reflects how many other shops in your area want the same slots. That is a normal way to sell advertising, and it is also why comparison shopping is so frustrating.
This page is the honest version of that comparison. It explains what is publicly known about Weedmaps and Leafly costs, what is genuinely unknowable without a quote, how to judge whether a listing spend is paying for itself, and where a flat, published $99 a month licensed listing fits into the mix. We are one of the options here, and we will tell you plainly where the bigger directories beat us.
Why it works
What a claimed listing does for your shop
A price you can read before you talk to sales
Listed is $99 a month. You do not have to book a call to find out what it costs, and the number does not depend on which city you happen to be in.
No performance bidding
Featured placement is a plan, not an auction. Your cost does not climb because a well-funded chain across town decided to outbid you this quarter.
The same core listing for every shop
Menu, daily deals, hours, photos, reviews and the licensed badge are in the base plan. The upgrade buys placement, not the ability to show a menu at all.
Honest about reach
The big directories have far more consumer traffic and brand recognition than we do. For a lot of shops, that reach is worth a bigger bill. We would rather say so than pretend otherwise.
How it works
Four steps, in the order that actually pays
Get the real number for your market
Ask any directory rep for the monthly rate for your specific city, what the contract term is, what happens to the price at renewal, and whether premium placement is fixed or performance based. Get it in writing. A quote for another market tells you nothing.
Work out what a customer is worth to you
Take your average ticket, your gross margin, and how often a first-time buyer comes back in a year. That gives you the most you can afford to pay for one new customer, which is the only number that makes a listing price expensive or cheap.
Measure the traffic you actually receive
Ask for referral traffic, direction requests and calls attributable to the listing, and check it against your own point of sale for first-time customers. If a directory cannot show you traffic in your metro, that is the answer.
Keep a channel that survives the invoice
Every directory is rented reach. Put some of the same budget into your Google Business Profile, your own menu pages and an opted-in customer list, because those keep producing after you stop paying anyone.
The numbers
Weedmaps, Leafly and Dispensaries compared, honestly
| Weedmaps | Leafly | Dispensaries (us) | |
|---|---|---|---|
| Publishes pricing? | No public rate card, quoted per market | No public rate card, quoted per market | Yes, Listed is $99 a month |
| Consumer audience | Very large, the category leader | Very large, strong brand | Small and new, honestly |
| Free or unclaimed listing | A basic presence can be free, paid tiers unlock the full profile | Similar tiering | No free tier, every listing is paid and verified |
| Premium placement | Reported as performance based, so cost scales with your market | Paid placement and ad products | Flat plan, no bidding |
| Licensed-only listings | Policy varies by market and has drawn criticism historically | Licensed retailers | Yes, license verified before a profile goes live |
| Best for | Shops that need maximum reach and can absorb a market-rate bill | Shops leaning on brand, strain content and education | Shops that want a predictable, published price and a licensed-only page |
Pricing for Weedmaps and Leafly is not published by either company. Figures reported by third-party marketing agencies put standard listings in the hundreds of dollars a month and note that costs scale with market competitiveness. Treat any number you read, including ours here, as directional and get a written quote for your own market.
Why there is no straight answer to what Weedmaps costs
Directory advertising is priced like billboard space, not like software. The value of a slot depends on how many shops want it and how many shoppers are looking in that area, so a listing in a dense, competitive metro is worth more than the same listing in a small market. That is why you get a quote instead of a price page, and why the owner two states over who told you their number was not lying to you, it just does not apply to you.
The part that catches owners out is renewal. A rate that made sense when you signed can move when your market gets more competitive, and performance-based placement means a listing that works well can also cost more. None of this is dishonest, but it does mean a directory line item is not a fixed cost the way a $99 a month plan is. Ask what happens at renewal before you sign, not after.
How to tell whether any listing spend is worth it
The honest test is boring arithmetic. If your average basket is $60 and your gross margin is 50 percent, each new customer is worth roughly $30 on the first visit, more if they come back. A $600 a month listing has to bring you about twenty net-new customers a month just to break even on the first visit, and fewer than that if your repeat rate is strong. A $99 a month listing needs about four. Those are very different bars to clear, and neither is automatically the right choice.
Reach is the counterweight. A large directory with real traffic in your city can clear a high bar easily, and a small directory with no traffic in your city cannot clear a low one. So do not choose on price. Choose on price per customer who actually walks through your door, and make every provider show you the traffic they have in your metro before you sign anything.
- Ask for referral traffic and direction requests for your specific city, not national totals.
- Track first-time customers in your point of sale for the month before and after you launch a listing.
- Ask whether premium placement is fixed or performance based, and what triggers a price change.
- Never let rented placement be your only channel. Your Google Business Profile and customer list are the parts you keep.
Questions owners ask
Weedmaps pricing, answered
Keep reading
More for licensed dispensary owners
Leafly pricing for dispensaries
The other side of the quote: what Leafly reportedly charges, by source.
Read moreList your dispensary
Claim a verified, licensed listing with published pricing from $99 a month.
Read moreDispensary listing prices
Listed, Featured and Market Leader, with published monthly prices in USD.
See pricingGet your licensed shop in front of buyers near you.
Claim a verified listing, publish your menu and daily deals, and show up when adults in your area go looking for a dispensary. Listed is $99 a month, billed monthly in USD, cancel anytime.
State-licensed dispensaries only · 21+ · Dispensaries is a directory and ad platform, we never sell, ship or process cannabis orders · cannabis laws vary, check your local laws · general information, not legal advice