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Jane pricing for dispensaries: what iHeartJane costs per order, and how it compares to Dutchie ecommerce

The short answer

Jane, the company plenty of owners still search for as iHeartJane, does not sell its online menu the way most dispensary software is sold. Instead of a flat monthly subscription, Jane has long charged roughly $1 per completed order, a model its founder Socrates Rosenfeld has summarized as the dispensary paying nothing if Jane brings nobody to the door. So your Jane bill is set by online order volume rather than by store count: about $250 a month at 250 online orders, about $2,000 at 2,000. Newer pieces of the platform, the Jane POS launched in 2023, the ads engine and the higher menu tiers such as Premium, Boost and Roots, are quoted separately and are not published anywhere.

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Last updated July 2026

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Per completed order, the fee model Jane has publicly described

2,500+

US dispensaries Jane says its platform powers in 2026

$99/mo

Our published price for a license-verified listing

Almost every pricing question about dispensary software has the same answer: nobody publishes a rate card, call a rep. Jane is the interesting exception, because the core of its model has been public for years and it is unusual. You are not buying seats or locations, you are paying per order that comes through the menu.

That single difference changes the whole evaluation. A flat fee rewards you for growing; a per-order fee grows with you. Which one is cheaper depends entirely on numbers you already have in your point of sale. This page lays out what Jane has been reported to charge and by whom, the arithmetic that decides whether per-order beats flat, what the menu tiers do to whether Google can index your products, and the revenue-share programs that quietly offset part of the bill for high-volume stores. We do not sell menu software and take no referral fee from any vendor here.

Why it works

What a claimed listing does for your shop

A number you can read before a sales call

Listed is $99 a month, published, billed monthly. You do not have to model order volume or wait for a quote to work out whether it fits this quarter's budget.

We reach the shopper who has not picked a store yet

A menu platform converts someone who already found you. The choice between you and the shop four miles away happens earlier than that, on a search results page, and that is the moment a directory listing is for.

Live menu, hours and deals in the base plan

The things that make a shopper drive to you are not a tier upgrade here. Every claimed listing carries your menu, today's deals, hours, photos and reviews.

License verified before the profile goes live

We check the state licence roster before publishing a shop. You are not sharing a results page with sellers who undercut you because they answer to no regulator.

Straight about what Jane does that we do not

Jane runs your checkout, your inventory sync and your order queue. We do none of that and we never sell or ship cannabis. If you need ecommerce, you need a Jane or a Dutchie, not us.

Flat monthly, cancel without a renegotiation

No usage meter, no order-volume band to cross, no renewal conversation. If the listing has not paid for itself in ninety days you stop.

How it works

Four steps, in the order that actually pays

Pull your online order count first

Under per-order pricing your order count is the price. Get the last twelve months of online orders per month from your POS, including the seasonal peak, before you compare any two quotes. A shop doing 300 online orders and a shop doing 3,000 are having completely different conversations.

Price the tier, not just the per-order fee

The per-order mechanic covers the core menu. Higher tiers that change how the menu renders, the ads engine and the newer POS are quoted on top. Ask for the total monthly cost at your current volume and at 150 percent of it, in writing.

Test the integration against your exact POS and state

Menu platforms claim dozens of POS integrations, and the quality of any one of them varies by POS version and state track-and-trace rules. Ask for two references running your exact combination, and ask them specifically about price and discount sync.

Keep the demand channels nobody can meter

A verified Google Business Profile, indexable menu pages on your own domain and a licensed directory listing keep working whatever you pay per order. Ecommerce converts demand. It does not create it.

The numbers

What Jane pricing has actually been reported to be, and by whom

Source	What it reports	How much weight to give it
Jane, publicly	No rate card on the business site, but the company has described a per-order model rather than a subscription for years. Founder Socrates Rosenfeld framed it as every dispensary being able to participate regardless of resources, because if Jane brings nobody to the door the shop pays nothing.	Authoritative on the mechanic. Silent on your actual monthly number once tiers, ads and POS enter the conversation.
Trade and press coverage	Reports that the company earns revenue by charging $1 per order placed, with no monthly subscription and no contract in the classic model.	The same figure appears across independent write-ups over several years. That is reasonable corroboration of the mechanic, not a quote for your store.
DabDash (competing vendor)	States Jane charges $1 per completed order, and contrasts it against its own flat monthly subscription with no per-order fees.	Corroborates the number, but it is published by a competitor selling the opposite model. Take the fact, ignore the verdict.
Hybrid Marketing Co (agency, 2022)	Put Jane near $300 per location and Dutchie near $250 per location at the base tier, with Jane then serving about 2,300 dispensaries against Dutchie's 6,000 plus.	Dated, and it reads the market as flat-fee. Useful only as an order-of-magnitude anchor for a smaller store.
SelectHub (software directory)	Lists Jane pricing as quote based and monthly, and states outright that pricing information is not openly available.	Confirms there is no public rate card. The "starting at" ranges software directories print in this category are usually placeholders.
Dispensaries (us)	Listed is $99 a month, published, USD, billed monthly, license verified before the profile goes live, no free tier.	Ours, so read it with that in mind. We are a different layer to Jane: the directory that sends shoppers, not your checkout.

Jane publishes no rate card, so every figure here except our own is third-party reporting, some of it several years old, and the per-order mechanic may not describe what a large multi-state operator negotiates today. Treat all of it as directional and get a written quote at your own order volume.

How much does Jane cost per month for a dispensary?

If the $1 per completed order figure holds for your deal, the answer is arithmetic rather than negotiation. Two hundred and fifty online orders a month is about $250. Eight hundred is about $800. Twenty-five hundred is about $2,500. There is no per-location fee doing the work in that number, which is why a two-store operator with light online volume can pay less than a single busy shop.

That is the base menu. It is not the whole invoice. The tier you pick changes how the menu renders and is priced separately, the ads engine is its own conversation, and Jane launched its own point of sale in June 2023, so a Jane quote in 2026 may cover far more than a menu. Payment processing sits outside all of it, through Jane Pay or a third party such as CanPay, Hypur or Aeropay.

For comparison, third-party reporting puts basic Dutchie ecommerce near $299 per location a month, with the full Dutchie stack climbing toward $1,000. So the crossover is roughly 300 orders: below that, per-order pricing tends to win on cost alone; well above it, a flat fee starts looking cheap. Neither number should decide this by itself, because the platforms differ in ways that matter more than the fee.

250 online orders a month: roughly $250 under a per-order model.
800 online orders a month: roughly $800.
2,500 online orders a month: roughly $2,500, where a flat fee usually looks better.
Add the menu tier, the ads engine and payment processing separately. None are in the per-order number.
Ask what happens to the rate at your seasonal peak, when order counts can double for a month.

Is per-order pricing better than a flat monthly fee?

The useful way to judge it is as a percentage of the ticket, not as a monthly total. A dollar on a $35 pickup order is about 2.9 percent of revenue on that order. The same dollar on a $120 order is 0.8 percent. If your online basket skews small, the same fee eats several times more of your margin, and that is invisible if you only look at the monthly bill.

Per-order pricing genuinely suits a shop that is still building online volume, has seasonal swings, or is testing whether online ordering works at all in its market. You are never paying for a channel that is not producing. It suits a high-volume store far less, because your bill scales with success while a flat-fee competitor charges the same in your best month as in your worst.

The trap is treating the fee as the whole cost of the decision. A rebuild timeline of eight to fourteen weeks for a standard deployment, whether your product pages are indexable, and whether discounts sync accurately with your POS all cost more money over a year than the difference between two fee models. Owners weighing the full stack rather than just the menu should start with our breakdown of what dispensary software actually costs by layer.

Work out the fee as a percentage of your average online basket, not as a monthly number.
Small average basket plus high order count is the worst case for per-order pricing.
Low or seasonal volume is the best case, because you pay nothing in a quiet month.
Model both fee structures at 150 percent of today's volume before you sign anything.

What Jane menu tiers change about your SEO

This is the part of the decision that costs the most and gets discussed the least. Menu platforms historically embedded the shop menu in an iframe, which means the products a shopper searches for are not really content on your domain. One agency comparison describes the Jane product line as running from a legacy web menu with iframe-style limitations, through Premium which routes requests through the dispensary WordPress environment, to Boost which injects menu content directly into the page, and Roots, a full headless API for teams that want complete control.

The practical consequence is indexation. If your product and category pages render on your own domain, they can rank for the long tail of product and brand searches in your city. If they live inside an embed, that traffic goes to whoever does render it, which is usually a directory or a competitor. The same agency notes that Dutchie Ecommerce Pro renders product pages on your domain by default rather than as an upgrade tier, which is a real point in its favor and worth pressing any Jane rep on.

Whichever tier you land on, the menu is one input into local visibility rather than the whole of it. The sequence that actually moves a dispensary in local results, profile, citations, review velocity and indexable pages, is laid out in our dispensary SEO checklist, and it applies no matter whose software renders your products.

Ask which tier renders product pages on your own domain, and get the answer in writing.
Ask for a live example URL from an existing client on that tier, then check it is indexed in Google.
Budget eight to fourteen weeks for a standard rebuild, longer for a headless build.
A menu that cannot be indexed is a conversion tool, not an acquisition channel. Price it accordingly.

The offsets nobody prices in: merchandising revenue share and Jane Gold

Jane runs brand-funded programs that pay money back to retailers, and they change the real cost of the platform for some stores. An agency write-up reported that dispensaries in the top fifty by volume within Jane's digital merchandising program were seeing checks between $1,500 and $5,000 a month per store from brand advertising revenue share. Read that carefully. It describes the top fifty stores by volume on the platform, not a typical shop, and it is a dated third-party figure rather than a published rate.

The newer program is Jane Gold, a brand-funded cash back mechanism that sends money to the consumer rather than the retailer. In February 2026 the company announced it had put $1 million back into consumers' pockets, with the program active across Arizona, California, Colorado, Connecticut, Illinois, Maryland, Missouri, Nevada, New Jersey and Pennsylvania. For a retailer the value is indirect: brand-funded discounts that do not come out of your margin.

Either way, ask the rep the specific version of the question rather than the general one. Not "how does merchandising revenue share work" but "what did a store at my volume, in my state, actually receive last quarter". A program that pays the top fifty stores well may pay a mid-sized shop nothing at all, and that gap belongs in your model before you sign.

Ask what a store at your volume in your state earned from merchandising last quarter, not what the program can pay.
Confirm whether brand-funded discounts affect your reported margin or come entirely from the brand.
Check whether participation requires exclusivity on menu placement or promotions.
Treat any revenue share as an offset that can be withdrawn, never as a reason to accept a worse core deal.

Questions owners ask

Jane pricing, answered

Jane does not publish a rate card, but its long-described model is roughly $1 per completed order rather than a monthly subscription, so a shop doing 800 online orders a month pays around $800. Higher menu tiers, the ads engine and the Jane POS are quoted separately. Get a written total at your current order volume and at your seasonal peak.

Yes, that has been the core of Jane's pricing since its early years, and the figure reported consistently across independent coverage is $1 per completed order. The company has framed it as the dispensary paying nothing if Jane brings nobody to the door. Larger operators may negotiate different terms, and add-on products sit outside the per-order fee.

Yes. Jane Technologies operated publicly as iHeartJane and still uses the iheartjane.com domain, so software directories, review sites and older articles list the company under both names. If you are comparing quotes or reading reviews, search both spellings, because a meaningful amount of the useful third-party detail is still filed under iHeartJane.

Not necessarily. Jane began as an ecommerce and menu layer sitting on top of whatever point of sale you already run, and it claims integrations with dozens of POS platforms. Since June 2023 it also sells its own point of sale, so a modern Jane quote may cover either arrangement. Confirm which one you are being quoted.

It depends on your stack and your volume. Dutchie suits operators who want one vendor for POS, ecommerce and payments, and third parties report on-domain product pages as its default. Jane suits shops keeping a non-Dutchie POS, wanting payment flexibility, or preferring a fee that only charges when orders arrive. Low online volume favors Jane on cost, high volume favors a flat fee.

Only on the tiers that render product pages on your own domain. A legacy embedded menu keeps your products out of your own indexable content, so the searches for specific brands and products in your city get answered by somebody else. Ask which tier renders on-domain, ask for a live client URL, then check whether Google has actually indexed those product pages.

There is no upfront subscription in the classic per-order model, which is why it is sometimes described as free to start, but you pay on every completed order. Setup work, the higher menu tiers, advertising products and payment processing all cost money. A no-subscription platform is not a free platform once orders start arriving.

Keep reading

More for licensed dispensary owners

Dutchie pricing for dispensaries

The flat-fee side of the comparison, with reported figures per layer.

Dispensary software costs by layer

POS, ecommerce, loyalty and compliance, and what each layer reportedly costs.

Dispensary POS systems compared

Dutchie, Flowhub, Cova, Treez and Meadow on price, fit and lock-in.

Dutchie alternatives

Where owners actually go when they leave Dutchie, and why.

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State-licensed dispensaries only · 21+ · Dispensaries is a directory and ad platform, we never sell, ship or process cannabis orders · cannabis laws vary, check your local laws · general information, not legal advice